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From your business’s beginning, you’re cultivating a reputation to uphold. Your social media posts, website content, interactions with clients, and services provided to customers all contribute to that reputation, and the more you build upon it, the more likely it’ll stick in the minds of everyone who knows about you. All of that combines into the term reputation marketing.

What is Reputation Marketing?

You may have heard of branding or brand marketing: developing your brand identity in personal interactions and digital presence.

Reputation marketing takes branding a step further. Rather than focusing on the overarching themes that your company wants to portray, you’ll concentrate on building a five-star reputation and marketing that reputation for conversions and customers. You can figure out a business’s reputation from online reviews, complaints, critiques, and comments that customers will post. Review sites and social media are some of the most powerful tools you can use in reputation marketing.

Why Use Reputation Marketing?

Your business’s reputation is already out there. Customers, satisfied and disgruntled alike, are already posting their thoughts on their experiences with your company. If you devote time to handling these interactions, you’ll merely be taking a stream of content already available and directing it to help your business prosper.

Many people don’t do all of their research on a company based solely on what the company says about itself. Instead, they’ll look for customer experiences to determine whether the business lives up to what it claims. If you put effort into those experiences, they’ll be much more fruitful than your advertisements alone.

How do I Use Reputation Marketing?

The exact process of cultivating your reputation and using it in marketing will differ, but some constants will help any business.
● Collect feedback. Don’t just search for mentions of your company online. Create a way for your customers to review your product or service without reservation.
● Monitor everything. You can allow your review forum to sit unattended and unanswered, or you can consistently check for critiques and problems. The latter will win you more sales than the former.
● Build it actively. Don’t just rely on others to create a five-star reputation. Highlight your most positive reviews, post video testimonials, and display them on your website proudly.
● Connect it all. Keep your other marketing channels open and active, but continue to directly correspond to the requests/feedback you receive from customers. Doing so will show your customers that you care, value and are paying attention to their feedback.

If you’re ready to tap into the power of reputation marketing for your business, be sure to contact us today!
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Each article you submit contains different components and sections. While some sections carry more weight than others; each section must be crafted with care and foresight. A truly great article can increase traffic to your website. An article is divided into the following sections:

Blog/Article Components

* Article Title
* Article Keywords
* Article Summary
* Article Body
* Article Resource Box

Success to Blog/Article Components

(1) Proof your Work: Credibility and expertise in your article’s subject matter can be diminished by typos or grammatical errors in any part of your article. Here’s a proofreading tip: Read your work out loud. Often times this will help you catch mistakes you missed while reading the article to yourself silently.
(2) Keep Your Audience in Mind: If you are writing an article on a technical topic, it’s fine to use technical terms, but be wary of alienating a wider target of readers with the information they may not be ready to understand or digest.
(3) Keep An Ace Up Your Sleeve: Always keep a tidbit of important information in reserve to make your readers want more. Remember, your article can generate traffic, so use the Resource Box to entice your readers to click on your website link.
(4) Be Clear & Concise in Your Writing: A 500-word article will always outperform a 1000 word article. You are writing for a medium that embraces instant gratification: the Internet. Keep your articles clear and concise, so the reader can quickly comprehend the quality content you are sharing.
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It is important to have a strategy for your YouTube videos channel.  Start by defining who your audience is and what they will get out of your channel.

Optimization is always important with any type of search marketing.  Using the right keywords and long-tail keywords to help master your SEO, but also understand what your audience is looking for and how they are searching for that information/product.

The main focus is to create videos that attract attention and longer views to gain YouTube’s trust and understanding of who you serve.  This will give your channel YouTube approval and they will show your videos more often.

As you gain that trust there are a few items you will want to make sure are part of your videos to help make them selling tools.

CTA’s In YouTube Videos

1.  Channel Art – add a call to action.  Always look for areas to tell the viewer what you want them to do.
2. Spoken Call To Action – Saying in your video what your CTA is will help the recall and really empress on the viewer how to take action.
3. CTA at the beginning of the description – use your keywords and your CTA at the beginning of your description.
4.  Pin a CTA as your First Comment.  Also, make sure to respond to comments and direct people to resources for those answers.
5. Use YouTube Cards to give more information – use cards to direct people to similar types of interest or information.  It is a good way to keep them on your channel, which is also extra bonus points with YouTube.

The Biggest Benefits of YouTube Videos

1. It is a powerhouse marketing tool.
2. It can help turbocharge your authority, reach, and brand.
3. It is one of the biggest search engines – in the world.
4. Once someone subscribes to a channel, you can nurture those followers with more videos that interest them.

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