Convert prospects into buyers, and turn one-time consumers into ardent fans and repeat customers.
Email Marketing
Why Is Email Marketing Important
No. 1 Communication Channel
Did you know that 99% of consumers at the very least check their email on a daily basis? No other form of communication can make that claim.
You Own Your List
Your account on any social media may be suspended for any reason without warning. Your email list is your own, though. Nobody can take away from you those leads.
Generates More Sales
Spending on products purchased by email subscribers is 138% more than that of non-subscribers. Email marketing actually has a 4400% ROI (return on investment).
What is Email Marketing?
Email marketing is a marketing strategy where businesses to send out promotional emails to large numbers of individuals. By disseminating promotional offers, cultivating leads, or boosting the effectiveness of content marketing initiatives, it is often utilized to increase sales.
One of the earliest means of digital communication is email, which is also one of the most successful digital marketing tactics available. Yes, there are more modern ways to interact with your audience and customers, such live chat and social media. Email is the king of marketing mediums, with a user base of more than 4.5 billion.
Email marketing also offers a return on investment (ROI) of $36 for every dollar invested, making it deserving of a spot in every marketer's toolkit.
Social networking, SEO, and affiliate marketing are still beaten out by email marketing as the most successful marketing channel.
Top Reason To Use Email Marketing
Email marketing has the highest ROI of all forms of marketing,averaging about $42 in return for every $1 spent.
US Adults Approved
91 percent of US adults like to receive promotional emails from companies they do business with.
More Effective
Email is almost 40 times more effective than Facebook and Twitter combined, in helping your business acquire new customers.
Drives Customers
According to 80 percent of professionals, email marketing drives customer acquisition and retention.
Build Credibility With Your Customers
People do business with people they know, like, and trust. Email gives you the ability to build credibility with your audience by sharing helpful and informative content.
Get More People To Call You To Do Business
When done right, email marketing lets businesses reach the right person, with the right offer, at the right time.
Build Your Brand
With email marketing, you can strengthen brand recognition with new and potential clients, and extend your reach when people forward or share your message.
Increase Traffic To Your Website
Emails are a great way to get customers to visit your site. You can include relevant links to your site within your email content like linking to a blog post.
Optimize Your Time And Budget
Costs associated with email marketing are very low and you can put emails on autopilot, yet stay personalized towards your subscribers.
Email Drives Purchases
According to a report from the Direct Marketing Association, 66 percent of consumers have made a purchase due to an email marketing message.
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How Email Marketing Works
After completing these two steps, all that’s left to do is refine your lists and messaging to better engage with your audience..
Start With Your List
The bottom line is that if you don't have someone to send email marketing campaigns to, you can't do it. Additionally, keep in mind that email marketing will not be effective if the wrong people are not on your list. In order to increase your email list with your target audience, you must collect leads.
Then, by employing our targeting techniques, you can show these advertisements to the appropriate individuals at precisely the correct stage of their customer journey. With this, you may significantly raise the number of high-quality leads on your list and significantly boost the earnings of your business.
Add an Email Service Provider
You may segment your audience, compile a list, and send email campaigns to your audience using an email service provider (ESP). Additionally, you can monitor the outcomes to tweak upcoming campaigns.
An effective ESP should link with your other marketing tools, enabling you to set things up to run automatically as your lead pool expands. There are many email service providers available, but we remove the guesswork and make it really simple to select the one that is best for you and your objectives.
Is Email Marketing Outdated?
Despite the popularity of social media, email remains more popular than other platforms. What use is marketing to someone if they aren't present, after all?
The majority of people, according to data, use email, and that number rises yearly.
Additionally, with email marketing, you control the connections—algorithm changes won't hurt your reach.
Not yet persuaded? Four out of five marketers, according to HubSpot, believe they'd rather give up social media than email marketing.
Because of this, creating an effective email marketing campaign is more crucial than ever.
NUMBER OF EMAIL USERS WORLDWIDE FROM 2020-2024
(in Millions)
Fundamentals of Email Marketing
1
Stay Human
Because email marketing is so common, it is also very crowded. Use email to address customers by name, show them the human aspect of your brand, and establish a direct line of communication.
2
Use Catchy Titles
To increase email open rates, use intriguing subject lines, but make sure they're relevant and free of spam. Deliverability is impacted if users perceive fraud since they are more likely to unsubscribe or designate your content as spam.
3
Keep Messages Short
Keep in mind that most email is read on a mobile device, so be brief and direct in your writing. If you need to convey a lot of information, direct them to a blog post or landing page.
4
Include CTAs
Use the same tactic as landing pages by providing compelling CTAs after the first paragraph and once more at the end of emails.
5
Request Permission and Keep Your Words
Never buy email lists—illegal it's in most cases and won't produce results. Make sure to deliver high-quality content or offers if you offer a deal or great content.
Advantages of Email Marketing
Email marketing has numerous advantages. These are just a few of the many advantages to consider.
Email Is Permission-Required
When a customer gives you their email address, it's the equivalent of giving you the keys to their house. Instead of showing up uninvited, gaining permission to enter increases the chances of engagement and conversion.
Gives You Direct Access To Your Target Audience
You can communicate with subscribers directly based on their schedules. Furthermore, because the majority of people check their email multiple times per day, your message is more likely to be seen.
Email Gives You More Control
Most other marketing platforms do not allow you to own the platform. If the platform goes away, all of your efforts will be lost. Your reach could be drastically reduced if Google or Facebook update their algorithms.
With email, on the other hand, you own the relationships you build with your subscribers.
More Personalization Options
You can create personalized and hyper-targeted campaigns using demographic or psychographic data. According to research, segmented and personalized campaigns can increase revenue by up to 760 percent.
Success Is Simple To Quantify
Measuring the effectiveness of a marketing campaign is critical, and automated email marketing makes it simple.
Scalable
Email marketing campaigns can easily scale as your audience grows without putting a strain on your resources or sacrificing quality.