No. 1 Communication Channel
Did you know that 99% of consumers at the very least check their email on a daily basis? No other form of communication can make that claim.
You Own Your List
Your account on any social media may be suspended for any reason without warning. Your email list is your own, though. Nobody can take away from you those leads.
Generates More Sales
Spending on products purchased by email subscribers is 138% more than that of non-subscribers. Email marketing actually has a 4400% ROI (return on investment).
Email marketing is a marketing strategy where businesses to send out promotional emails to large numbers of individuals. By disseminating promotional offers, cultivating leads, or boosting the effectiveness of content marketing initiatives, it is often utilized to increase sales.
US Adults Approved
91 percent of US adults like to receive promotional emails from companies they do business with.
Email is almost 40 times more effective than Facebook and Twitter combined, in helping your business acquire new customers.
According to 80 percent of professionals, email marketing drives customer acquisition and retention.
Build Credibility With Your Customers
People do business with people they know, like, and trust. Email gives you the ability to build credibility with your audience by sharing helpful and informative content.
Get More People To Call You To Do Business
When done right, email marketing lets businesses reach the right person, with the right offer, at the right time.
Build Your Brand
With email marketing, you can strengthen brand recognition with new and potential clients, and extend your reach when people forward or share your message.
Increase Traffic To Your Website
Emails are a great way to get customers to visit your site. You can include relevant links to your site within your email content like linking to a blog post.
Optimize Your Time And Budget
Costs associated with email marketing are very low and you can put emails on autopilot, yet stay personalized towards your subscribers.
Email Drives Purchases
According to a report from the Direct Marketing Association, 66 percent of consumers have made a purchase due to an email marketing message.
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Because email marketing is so common, it is also very crowded. Use email to address customers by name, show them the human aspect of your brand, and establish a direct line of communication.
Use Catchy Titles
To increase email open rates, use intriguing subject lines, but make sure they're relevant and free of spam. Deliverability is impacted if users perceive fraud since they are more likely to unsubscribe or designate your content as spam.
Keep Messages Short
Keep in mind that most email is read on a mobile device, so be brief and direct in your writing. If you need to convey a lot of information, direct them to a blog post or landing page.
Use the same tactic as landing pages by providing compelling CTAs after the first paragraph and once more at the end of emails.
Request Permission and Keep Your Words
Never buy email lists—illegal it's in most cases and won't produce results. Make sure to deliver high-quality content or offers if you offer a deal or great content.