Before creating a Social Media Campaign, it is important to determine which social media tools are best to use to reach your target market. Current social media usage:

• Facebook is one of the largest social medias, the biggest usage group is women between the ages of 45-65
• Twitter’s biggest usage group is men and women between the ages of 16-30.
• Pinterest has a wide range of ages, but is mostly targeted to women.
• Instagram also has a wide range of ages.
• LinkedIn is designed for the professional business group.

Social Media Facts

• 7 out of 10 consumers look online first for local business information.
• 80{82b48e0ac82c8259e9c8004fcd9505a66a24b06cfcdff4031dbdaed4a4a3c80c} of consumers say that they are more likely to try new things based on friends’ suggestions made through social media.
• 81{82b48e0ac82c8259e9c8004fcd9505a66a24b06cfcdff4031dbdaed4a4a3c80c} of consumers say it’s important for businesses to respond to reviews.
• 51{82b48e0ac82c8259e9c8004fcd9505a66a24b06cfcdff4031dbdaed4a4a3c80c} of Facebook users and 64{82b48e0ac82c8259e9c8004fcd9505a66a24b06cfcdff4031dbdaed4a4a3c80c} of Twitter users are more likely to buy products and services from businesses they ‘like’ or ‘follow’.
• 8 out of 10 consumers are likely to seek the opinions of others online before buying goods or services.
• And 64{82b48e0ac82c8259e9c8004fcd9505a66a24b06cfcdff4031dbdaed4a4a3c80c} of them have changed their minds because of those opinions.

Social Media Impact on Revenues

• 65{82b48e0ac82c8259e9c8004fcd9505a66a24b06cfcdff4031dbdaed4a4a3c80c} of business owners using social media agree that it helps them stay engaged with current customers and 61{82b48e0ac82c8259e9c8004fcd9505a66a24b06cfcdff4031dbdaed4a4a3c80c} say they gained new customers.
• A recent study found that a one star increase on Yelp corresponds with a 9{82b48e0ac82c8259e9c8004fcd9505a66a24b06cfcdff4031dbdaed4a4a3c80c} increase in sales.