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Repurpose Your Content

July 5, 2021

Five Ways to Repurpose Your Content

1. Newsletter Archives:

Repurpose your old newletters/ezines. If you’ve created multiple articles for each newsletter issue, we recommend that you break your old ezine articles into single article chunks rather than multi-topic articles. If you have larger ezine articles from your newsletter archive, consider breaking them down into 400-700 word chunks rather than 1,000-3,000 word articles.

2. Forum Posts:

If you’ve been on the internet for some time, there is a good chance you belong to a few forums that you might call yourself a “resident expert” on. All of your old forum posts that are greater than 400 words in length will make great new articles that you can put into distribution to create more traffic and sales for your business, and enhance your credibility.

3. Blog Posts:

The whole point of blogging, besides posting frequently, is you can easily syndicate your blog for others to read via the RSS reader of their choice. Because of the syndication orientation of blogging, your blog posts that read greater than 250 words make great articles that you can slap on a longer title, add a resource box that pitches your blog website and put a fast 250+ articles into immediate distribution. Remember that “content is king” and simply submitting a 400 word blog post devoid of any benefit to the reader only diminishes your credibility as an expert in your niche.

4. Books/Ebooks:

Are you the author of a book no longer in print? If you own the copyrights to it, this is an excellent place to create hundreds of quality articles with just a short period of editing. If you are the author of an ebook, you can easily flip your content into articles designed to entice your reader into wanting the complete ebook. You still need to deliver real content value here and not get skimpy or tease them with “what they could learn if they bought your ebook”. Keep the articles short, with bulleted or small numbered lists.

5. Frequently Asked Questions:

If you have an FAQ section on your website, you can repurpose the answers into 400 word Q & A or tips articles that expand the scope of the answer without going off-topic.