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From your business’s beginning, you’re cultivating a reputation to uphold. Your social media posts, website content, interactions with clients, and services provided to customers all contribute to that reputation, and the more you build upon it, the more likely it’ll stick in the minds of everyone who knows about you. All of that combines into the term reputation marketing.

What is Reputation Marketing?

You may have heard of branding or brand marketing: developing your brand identity in personal interactions and digital presence.

Reputation marketing takes branding a step further. Rather than focusing on the overarching themes that your company wants to portray, you’ll concentrate on building a five-star reputation and marketing that reputation for conversions and customers. You can figure out a business’s reputation from online reviews, complaints, critiques, and comments that customers will post. Review sites and social media are some of the most powerful tools you can use in reputation marketing.

Why Use Reputation Marketing?

Your business’s reputation is already out there. Customers, satisfied and disgruntled alike, are already posting their thoughts on their experiences with your company. If you devote time to handling these interactions, you’ll merely be taking a stream of content already available and directing it to help your business prosper.

Many people don’t do all of their research on a company based solely on what the company says about itself. Instead, they’ll look for customer experiences to determine whether the business lives up to what it claims. If you put effort into those experiences, they’ll be much more fruitful than your advertisements alone.

How do I Use Reputation Marketing?

The exact process of cultivating your reputation and using it in marketing will differ, but some constants will help any business.
● Collect feedback. Don’t just search for mentions of your company online. Create a way for your customers to review your product or service without reservation.
● Monitor everything. You can allow your review forum to sit unattended and unanswered, or you can consistently check for critiques and problems. The latter will win you more sales than the former.
● Build it actively. Don’t just rely on others to create a five-star reputation. Highlight your most positive reviews, post video testimonials, and display them on your website proudly.
● Connect it all. Keep your other marketing channels open and active, but continue to directly correspond to the requests/feedback you receive from customers. Doing so will show your customers that you care, value and are paying attention to their feedback.

If you’re ready to tap into the power of reputation marketing for your business, be sure to contact us today!
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Each article you submit contains different components and sections. While some sections carry more weight than others; each section must be crafted with care and foresight. A truly great article can increase traffic to your website. An article is divided into the following sections:

Blog/Article Components

* Article Title
* Article Keywords
* Article Summary
* Article Body
* Article Resource Box

Success to Blog/Article Components

(1) Proof your Work: Credibility and expertise in your article’s subject matter can be diminished by typos or grammatical errors in any part of your article. Here’s a proofreading tip: Read your work out loud. Often times this will help you catch mistakes you missed while reading the article to yourself silently.
(2) Keep Your Audience in Mind: If you are writing an article on a technical topic, it’s fine to use technical terms, but be wary of alienating a wider target of readers with the information they may not be ready to understand or digest.
(3) Keep An Ace Up Your Sleeve: Always keep a tidbit of important information in reserve to make your readers want more. Remember, your article can generate traffic, so use the Resource Box to entice your readers to click on your website link.
(4) Be Clear & Concise in Your Writing: A 500-word article will always outperform a 1000 word article. You are writing for a medium that embraces instant gratification: the Internet. Keep your articles clear and concise, so the reader can quickly comprehend the quality content you are sharing.
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Top Do’s and Don’ts for Articles/ Blog Post

Article Summary Do’s:

(1) Create in Proper Length:
Your article summary should be 2 to 5 sentences long.
(2) Give Emotional Benefit:
Speak directly to your reader of the emotional benefi ts that can be gained by reading the information in your article body.
(3) Target your Reader:
Give your ideal reader reasons they should continue reading your article.
(4) Include Keywords:
Your article summary should mention at least 3 to 5 keywords relating to your article topic, using keyword research tools.

Article Summary Don’ts:

(1) Repeat Your Article Title
(2) Repeat Your Author Name
(3) Pitch You, Yourself, or Your Business
(4) Include your URL or Email Address
(5) Blatantly self-promote
(6) Create an Article Summary more than 2 paragraphs or 7 sentences in length.

We hope this list of Do’s and Don’ts for Articles/ Blog Post will help with your next writing time.

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You may have noticed that we have been sharing some ways to create articles/blog posts as we know that content is perfect for optimization.  This post is for those who might have a bit of

Writer’s Block

(1) Old Ezine Articles to Fight Writer’s Block:

This includes your archives of articles that you have sent in your ezine from the past 10+ years. If you’ve created multiple articles for each email newsletter issue, we recommend that you break your old ezine articles into single article chunks rather than multi-topic articles. If you have large ezine articles from your email newsletter archive, consider breaking them down into 400-700 word chunks rather than 1,000-3,000 word articles.

(2) Old Original Forum Posts into New Articles:

If you’ve been on the internet for some time, there is a good chance you belong to a few forums that you might call yourself a “resident expert” on. All of your old forum posts that are greater than 400 words in length will make great new articles that you can put into distribution to create more traffic and sales for your business, and enhance your credibility.

(3) Old Blog Posts into New Blog Posts:

The whole point of blogging, besides posting frequently, is that you can easily syndicate your blog for others to read via the RSS reader of their choice. Because of the syndication orientation of blogging, your blog posts that read greater than 400 words make great articles that you can slap on a longer title, add a resource box that pitches your blog website and put a fast 250+ articles into immediate distribution.

(4) Out of Date Books:

Are you the author of a book no longer in print? If you own the copyrights to it, this is an excellent place to create hundreds of quality articles with just a short period of editing.

(5) Current Ebooks:

Take 10%-20% of your hottest selling ebooks and flip into articles designed to entice your reader into wanting the complete ebook. You still need to deliver real content value here and not get skimpy or tease them with “what they could learn if they bought your ebook.” Keep the articles short, with bulleted or small numbered lists.

(6) Top 10 or Top 7 Articles:

Everyone likes content they can read very fast. Why not create top 10 lists (or any number of “Top” things) related to your niche area of expertise. To begin, just create a headline such as “Top 7 Strategies For Newbie Managers” and then number the list from 1-7. Come up with a sub-headline for each tip and then do (1) paragraph describing the tip. You’ll find these are easy to produce and crank out 5-10 of them per day
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There are different reasons to include Keywords in a Blog/Article Title

1. So a keyword will have an H1 heading
2. It gives Google an understanding of what the article is about.

In traditional copywriting, your headline determines as much as 95% of the success of the book or article. This statistic takes into consideration what makes the book title successful: whether or not a human purchase it. Article marketing success on the internet must take into consideration how the article is found by readers.

Myth: Most people will read your articles because they came to a website and started browsing just like they do if they were at a local book store.

Fact: Most people search the Internet using one of the major search engines. They will type in between 1 to 5 keywords that are related to the topic of the article or information they are looking to locate. The search engine will then deliver results that best match the human’s interest.

Goal: Find your articles in the search engine results for the keywords and topics that are most relevant to the content of your article. Most search engines give heavier weight to the first 3-5 keywords and a lower priority to the rest.

The first 3-5 words of your Article Title determine the success of your article in terms of how much traffic your article will generate back to your website. Create keyword-rich article titles that match the most commonly searched keywords for your topic. You can maximize your article marketing strategy by understanding keyword research and creating keyword-rich, intelligent article titles. You can create massive amounts of traffic to your articles and website thanks to the search engines that love smart, keyword-rich titles.

We hope this information will help you form the best Titles using your Keywords in a Blog/Article 

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Title Guidelines for Article


(1) Your Title MUST Be In Upper and Lower Case Letters With The First Letter of Each Major Word Capitalized.
(2) The article title must not be in all CAPS.
(3) It is not required that you capitalize common words such as “a” – “the” – “to” – “for” etc, we accept these either way.
(4) We do not accept QUOTES around your entire TITLE.
(5) Do NOT end your TITLE with a period.
(6) Please do not submit Microsoft Word smart quotes in your TITLE. This includes quotes, apostrophe’s, double dashes, and 3 dots in a row. Replace smart quotes with standard quotes (“x”), apostrophe’s, double–dashes/or three periods (…) in a row.
(7) Refrain from excessive repetitive punctuation in your TITLE. One exclamation (!) or question mark (?) is enough to make a point.
(8) We do not allow HTML tags of any kind in your TITLE.
(9) Your TITLE must begin with the first word flush to the LEFT of the TITLE submission box.
(10) We do not allow your AUTHOR NAME or any WEBSITE URL to be in your TITLE.
(11) Your TITLE must not be keyword stuffed (too many redundant keywords used over and over again), but rather should read as a natural language TITLE that any human could easily appreciate. Do not over-optimize your TITLE, please.
(12) We do not allow Prescription Drug names in the title of your article.
(13) We do not accept one (1) word as the article TITLE, a MINIMUM of two unique words is required.
(14) We do not accept articles that use slang terms or profanity in the TITLE. Think child-safe or “G” rated article titles.

We hope that the above Title Guidelines will help with your next article/blog post

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Common Mistakes to Avoid

Every site you submit articles to may have different editorial style guides. Here are some helpful tips to help you get your EzineArticles submission accepted faster:
(1) Double-check spelling and word usage in your article title.
(2) Commas are allowed, but only in the middle of a title.
(3) Do not put a period at the end of your article title.
(4) All semicolons (;), long and medium dashes, pipes (|), and slashes (/) are to be changed to word equivalents.
(5) Parentheses () are allowed.
(6) Quotation marks are allowed to emphasize a part of a title, but not the entire title. Please remove quotes around the entire article as they are superfluous and of no benefit to the author or reader.
(7) Microsoft Smart Quotes: Please remove them. They break RSS feeds, emails, etc.
(8) Never put an article number in the title of an article. Example: [Wrong] Dog Grooming Tips-Article #3 Example: [Right] Dog Grooming Tips Tip: The reader is most likely not privy to how many articles you may have written on a subject. It also creates useless title bloat.
(9) Never purposefully use commonly misspelled words in your article title to try and gain traffic from humans who misspell words in their searches. WHY? It’s sneaky and it can ruin your credibility as an expert author.
(10) Never put a year or date in the title of an article. This greatly reduces the “shelf-life” and marketability of your article.

The top Common Mistakes to Avoid are above

Tip: If you want to update or “freshen” up your article, update the copyright date in your resource box as a marker that will tell the reader when you originally wrote the article. Writing articles for syndication means that your content will be read for many years and decades to come.

Consider that for a moment before you write your next article title. Having a smart article title is the key to hooking more readers, but the article title is only the envelope in our article marketing campaign. What’s inside your article envelope will determine if the reader is satisfied enough to begin to understand and/or trust you.
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Five Ways to Repurpose Your Content

1.  Newsletter Archives:

Repurpose your old newletters/ezines. If you’ve created multiple articles for each newsletter issue, we recommend that you break your old ezine articles into single article chunks rather than multi-topic articles. If you have larger ezine articles from your newsletter archive, consider breaking them down into 400-700 word chunks rather than 1,000-3,000 word articles.

2. Forum Posts:

If you’ve been on the internet for some time, there is a good chance you belong to a few forums that you might call yourself a “resident expert” on. All of your old forum posts that are greater than 400 words in length will make great new articles that you can put into distribution to create more traffic and sales for your business, and enhance your credibility.

3.  Blog Posts:

The whole point of blogging, besides posting frequently, is you can easily syndicate your blog for others to read via the RSS reader of their choice. Because of the syndication orientation of blogging, your blog posts that read greater than 250 words make great articles that you can slap on a longer title, add a resource box that pitches your blog website and put a fast 250+ articles into immediate distribution. Remember that “content is king” and simply submitting a 400 word blog post devoid of any benefit to the reader only diminishes your credibility as an expert in your niche.

4.  Books/Ebooks:

Are you the author of a book no longer in print? If you own the copyrights to it, this is an excellent place to create hundreds of quality articles with just a short period of editing. If you are the author of an ebook, you can easily flip your content into articles designed to entice your reader into wanting the complete ebook. You still need to deliver real content value here and not get skimpy or tease them with “what they could learn if they bought your ebook”. Keep the articles short, with bulleted or small numbered lists.

5.  Frequently Asked Questions:

If you have an FAQ section on your website, you can repurpose the answers into 400 word Q & A or tips articles that expand the scope of the answer without going off-topic.

Repurpose Your Content is a great way to save time 

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Advertising for local SEO employs the same techniques as any other kind of local SEO strategy. But the difference is that it applies them to your direct online advertising. Making sure that every pay-per-click advertisement and every Google AdWords campaign focuses on local SEO so that you can have all your online bases covered. Using local SEO in your online advertising can also be a great starting point for business owners that want to test drive local SEO and see how well it really works before diving in with all the other local SEO strategies.

Pay-Per-Click for Local SEO Advertising

Pay-per-click programs with Google AdWords is the most popular form of online advertising so that’s the one we’ll focus on here. But Yahoo! Search Marketing and MSN AdCenter are two other places where you’ll want to set up local SEO advertising.

There are two things to keep in mind when it comes to your Google AdWords campaign: bid on ads relevant to your area; and bid on keywords that clearly define your product.

Bidding on ads relevant to your area simply refers to bidding on ads that include your city or town’s name, along with surrounding cities and neighborhoods. Also make sure that the ad copy also includes those local SEO keywords. Bidding on zip codes is another great way to use pay-per-click advertising. Searching by zip codes hasn’t become one of the main forms of searching so these keywords will usually have super low prices, and you’ll be narrowing your target audience down that much more.

Using zip codes is one alternative way of describing where you are locally, but think of other ways to describe where you are as well. In the mortgage broker example, instead of using “mortgage broker New York City” as a long-tail keyword, you might use “mortgage broker Manhattan,” or even “mortgage broker The Big Apple.” An online keyword generator can help you figure out which keywords will be best for your pay-per-click campaign, but you should always be trying to think of what your customers are searching for, as well.

In addition to thinking of different ways to describe your business and its location, with pay-per-click advertising campaigns you also need to consider different ways to describe your product. So while the mortgage broker might have “mortgage broker New York City,” as a keyword, they might also have, “mortgage broker home equity loans,” or “New York City home equity loans.” Both of these narrow down the terms and the target audience; and it gets the word out to those closest to you – which is what local SEO is all about.

Once you have your general local SEO going so that you can rank higher in the search engines, you then need to track those results to find out which ones work, and which ones don’t. and while tracking may sound like a simple matter of checking Google every day to see where you sit in the page rankings, it can actually get quite a bit more complicated than that. In the next section, we’ll look at how to adequately use different tracking methods to see which local SEO strategies are working best for you.


Watch for more tips for Local SEO

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Truthfully, there are tons of reasons why you need local SEO for your business; but here are the six biggest.

Local SEO is highly targeted and timely

This simply means that you are making sure that your business’ name gets in front of the customers you want, and at a time when they really need it. Keeping with our example of a mortgage broker, no one is going to look for a broker until they need a home loan. So when they search for the keyword “mortgage broker New York City,” and you’ve employed proper local SEO strategies, you’ll be one of the first ones they see, at the time they need a mortgage the most.

Local SEO has the highest conversion rate of any other kind of advertising

Of course, the whole point of any kind of advertising is so that you can reach a large number of people and convert them into customers for your business. And local SEO does this more effectively than any other kind of advertising – because you’re reaching the people who are most likely going to use your business – the people closest to you.

Local SEO allows customers to find you easier when they’re on their mobile phones

Local SEO doesn’t limit itself to just desktop and laptop computers, but mobile phones too. Not only are all of the same local SEO tools used by the same search engines on a mobile browser, but many, many apps are now available that are tailored to local businesses.  A person logs into the app and enters their search terms, which will include the category they’re looking for (“mortgage brokers”) along with a location (“New York City”) and your business comes up. These apps are dedicated to local SEO, and that alone should tell you just how important it is!

Local SEO gives you a better return on your investment

We all know that you can spend hundreds on newspaper advertisements, more than that for radio ads, and thousands upon thousands if you want to have a TV commercial. All that money, and you have no idea whether or not it’s actually going to get to your target audience or be successful! That’s a lot of wasted money, money that your business probably can’t afford. With local SEO though, it costs you next to nothing to utilize a few local SEO strategies, even if you hire someone to do it for you. You spend less money to reach your target audience – it just makes good business sense.

Much of local SEO is free

To go along with getting a better return on your investment, a lot of local SEO is also free. Google Places currently doesn’t charge anything to be listed in their service; and inserting local keywords isn’t going to cost you anything more than the time it takes to think about them. And that won’t be much, because you already know what your business is, and where it’s located. However, as local SEO becomes more popular and more used, these services are likely to start charging for their services.

70% of local customers trust online business reviews

Online business is big and if there’s only one thing that’s bigger than it, it’s online business reviews. The concept is simple, really. A customer uses your business, completes a write-up talking about their interaction with your company, whether it was good or bad, and whether or not they would use you again. When potential customers are searching for your business or in the category of your business that review will be one of the first things they see. And if that review is good, it means that more customers will see it and be inclined to use you when they need your product or services.

Local SEO is Greener than Many forms of Advertising

Because there are no flyers or pamphlets to print out, and no newspaper ads to run, local SEO is much kinder to the environment. Think about it. Entering a few keywords into a blog or leaving comments on the blogs of others wastes very few resources. Local SEO is quite simply a much greener option and much more friendly to the environment. And even if that’s not a big concern to you, it will be to your customers. Going green and trying to reduce, reuse and recycle is no longer just a hot trend – it’s a lifestyle that millions have adopted. And many consumers now take environmental awareness into great consideration when trying to choose which businesses they deal with.

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