Top Do’s and Don’ts for Articles/ Blog Post

Article Summary Do’s:

Article Summary Don’ts:

We hope this list of Do’s and Don’ts for Articles/ Blog Post will help with your next writing time.

Writer’s Block

(1) Old Ezine Articles to Fight Writer’s Block:

(2) Old Original Forum Posts into New Articles:

(3) Old Blog Posts into New Blog Posts:

(4) Out of Date Books:

(5) Current Ebooks:

(6) Top 10 or Top 7 Articles:

There are different reasons to include Keywords in a Blog/Article Title

We hope this information will help you form the best Titles using your Keywords in a Blog/Article 

Title Guidelines for Article

We hope that the above Title Guidelines will help with your next article/blog post

Common Mistakes to Avoid

The top Common Mistakes to Avoid are above

Five Ways to Repurpose Your Content

1.  Newsletter Archives:

2. Forum Posts:

3.  Blog Posts:

4.  Books/Ebooks:

5.  Frequently Asked Questions:

Repurpose Your Content is a great way to save time 

Advertising for local SEO employs the same techniques as any other kind of local SEO strategy. But the difference is that it applies them to your direct online advertising. Making sure that every pay-per-click advertisement and every Google AdWords campaign focuses on local SEO so that you can have all your online bases covered. Using local SEO in your online advertising can also be a great starting point for business owners that want to test drive local SEO and see how well it really works before diving in with all the other local SEO strategies.

Pay-Per-Click for Local SEO Advertising

Pay-per-click programs with Google AdWords is the most popular form of online advertising so that’s the one we’ll focus on here. But Yahoo! Search Marketing and MSN AdCenter are two other places where you’ll want to set up local SEO advertising.

There are two things to keep in mind when it comes to your Google AdWords campaign: bid on ads relevant to your area; and bid on keywords that clearly define your product.

Bidding on ads relevant to your area simply refers to bidding on ads that include your city or town’s name, along with surrounding cities and neighborhoods. Also make sure that the ad copy also includes those local SEO keywords. Bidding on zip codes is another great way to use pay-per-click advertising. Searching by zip codes hasn’t become one of the main forms of searching so these keywords will usually have super low prices, and you’ll be narrowing your target audience down that much more.

Using zip codes is one alternative way of describing where you are locally, but think of other ways to describe where you are as well. In the mortgage broker example, instead of using “mortgage broker New York City” as a long-tail keyword, you might use “mortgage broker Manhattan,” or even “mortgage broker The Big Apple.” An online keyword generator can help you figure out which keywords will be best for your pay-per-click campaign, but you should always be trying to think of what your customers are searching for, as well.

In addition to thinking of different ways to describe your business and its location, with pay-per-click advertising campaigns you also need to consider different ways to describe your product. So while the mortgage broker might have “mortgage broker New York City,” as a keyword, they might also have, “mortgage broker home equity loans,” or “New York City home equity loans.” Both of these narrow down the terms and the target audience; and it gets the word out to those closest to you – which is what local SEO is all about.

Once you have your general local SEO going so that you can rank higher in the search engines, you then need to track those results to find out which ones work, and which ones don’t. and while tracking may sound like a simple matter of checking Google every day to see where you sit in the page rankings, it can actually get quite a bit more complicated than that. In the next section, we’ll look at how to adequately use different tracking methods to see which local SEO strategies are working best for you.


Watch for more tips for Local SEO

Truthfully, there are tons of reasons why you need local SEO for your business; but here are the six biggest.

Local SEO is highly targeted and timely

This simply means that you are making sure that your business’ name gets in front of the customers you want, and at a time when they really need it. Keeping with our example of a mortgage broker, no one is going to look for a broker until they need a home loan. So when they search for the keyword “mortgage broker New York City,” and you’ve employed proper local SEO strategies, you’ll be one of the first ones they see, at the time they need a mortgage the most.

Local SEO has the highest conversion rate of any other kind of advertising

Of course, the whole point of any kind of advertising is so that you can reach a large number of people and convert them into customers for your business. And local SEO does this more effectively than any other kind of advertising – because you’re reaching the people who are most likely going to use your business – the people closest to you.

Local SEO allows customers to find you easier when they’re on their mobile phones

Local SEO doesn’t limit itself to just desktop and laptop computers, but mobile phones too. Not only are all of the same local SEO tools used by the same search engines on a mobile browser, but many, many apps are now available that are tailored to local businesses.  A person logs into the app and enters their search terms, which will include the category they’re looking for (“mortgage brokers”) along with a location (“New York City”) and your business comes up. These apps are dedicated to local SEO, and that alone should tell you just how important it is!

Local SEO gives you a better return on your investment

We all know that you can spend hundreds on newspaper advertisements, more than that for radio ads, and thousands upon thousands if you want to have a TV commercial. All that money, and you have no idea whether or not it’s actually going to get to your target audience or be successful! That’s a lot of wasted money, money that your business probably can’t afford. With local SEO though, it costs you next to nothing to utilize a few local SEO strategies, even if you hire someone to do it for you. You spend less money to reach your target audience – it just makes good business sense.

Much of local SEO is free

To go along with getting a better return on your investment, a lot of local SEO is also free. Google Places currently doesn’t charge anything to be listed in their service; and inserting local keywords isn’t going to cost you anything more than the time it takes to think about them. And that won’t be much, because you already know what your business is, and where it’s located. However, as local SEO becomes more popular and more used, these services are likely to start charging for their services.

70% of local customers trust online business reviews

Online business is big and if there’s only one thing that’s bigger than it, it’s online business reviews. The concept is simple, really. A customer uses your business, completes a write-up talking about their interaction with your company, whether it was good or bad, and whether or not they would use you again. When potential customers are searching for your business or in the category of your business that review will be one of the first things they see. And if that review is good, it means that more customers will see it and be inclined to use you when they need your product or services.

Local SEO is Greener than Many forms of Advertising

Because there are no flyers or pamphlets to print out, and no newspaper ads to run, local SEO is much kinder to the environment. Think about it. Entering a few keywords into a blog or leaving comments on the blogs of others wastes very few resources. Local SEO is quite simply a much greener option and much more friendly to the environment. And even if that’s not a big concern to you, it will be to your customers. Going green and trying to reduce, reuse and recycle is no longer just a hot trend – it’s a lifestyle that millions have adopted. And many consumers now take environmental awareness into great consideration when trying to choose which businesses they deal with.

History of Local SEO

The days of just putting up a website with a description of your company and the products or services you offer, and maybe even running an e-commerce site, are long gone. Today, Internet marketing through your website or your company’s blog is big business, and every day new methods are being used to help business owners sell more and get their name out there faster and more efficiently. One of those methods is using local SEO marketing. Very simply put, local SEO is targeting your website and your online marketing efforts towards the local population rather than the global population. Upon closer look though, local SEO is much more than that.

When the Internet first started becoming popular in the late 90s, people became excited about the fact that now, not only could they easily communicate with those in their own neighborhood and surrounding communities, but to a global market as well. For businesses, this was big news because they were no longer constricted to physical borders and boundaries that once kept them from reaching people halfway around the world. It wasn’t just big news for businesses, it was big news for everyone – and it was exciting too!

There was a problem, though. Not all businesses need to operate around the globe; and with many, it just doesn’t make good business sense to even consider doing it. Say for instance, that you run a mortgage brokerage that’s set up shop in a small town. You definitely want to reach the people in that town, because they’ll most likely make up the majority of your customers. You set up a website and now, have the capacity to reach people much father outside of your community. But how far do you really want to reach? Within your own country is probably the farthest you can go, because mortgage rules vary so greatly from one country to another. You may be able to do a little business with the countries closest around you; but if your brokerage is located within the United States, you probably won’t be able to handle the home loan of someone in India.

This is where the “big picture” concept of the Internet can become a problem. Your small business can quickly become lost in the shuffle, because search engines are simply trying to gather the best from around the entire world. Instead of increasing your target marketing, you’ve just exponentially increased your competition, and that can be brutal, especially if you rely on people actually walking through the door for a large part of your business.

It wasn’t just bad for businesses, but for customers too. Many consumers like to, or need to, buy from local businesses; but they don’t have time to wade through several hundred pages on the Internet trying to find yours. It’s frustrating to the business owner who can’t reach their most loyal customers, and it’s frustrating to customers who know they can do everything so easily online, they just don’t know where to go to do it.

Local SEO Updates:

In 2010, Google came up with a solution to the problem. When a keyword for a business was entered (such as for a restaurant or plumber,) Google would insert a local section first, and then the regular and more global results underneath. The local section looked completely separate from the regular results, and really only displayed basic information such as a company’s name, address, and website link. This system was what Google called Places Pages and it was a very helpful alternative and gave both customers and businesses what they needed. However, it still had its problems.

Today, Google does much more than just put a link to the top local businesses for your search. Not only has the local information moved its position on the Google results page, there’s also a lot more information included. Google pulls information such as the business’ link from Google Places, but it also pulls information directly from the business’ website. Google will now pull the headline for each business from the landing page on the website, and Google also uses the website to form its description of the business. This helps in two ways. First it gives the customer much more information about the local business at just a glance. Secondly, by pulling information directly from the business’ website, it actually helps that business’ website gain page rankings. And page ranking is what it’s all about, because that’s what brings in even more customers.