Truthfully, there are tons of reasons why you need local SEO for your business; but here are the six biggest.
Local SEO is highly targeted and timely
This simply means that you are making sure that your business’ name gets in front of the customers you want, and at a time when they really need it. Keeping with our example of a mortgage broker, no one is going to look for a broker until they need a home loan. So when they search for the keyword “mortgage broker New York City,” and you’ve employed proper local SEO strategies, you’ll be one of the first ones they see, at the time they need a mortgage the most.
Local SEO has the highest conversion rate of any other kind of advertising
Of course, the whole point of any kind of advertising is so that you can reach a large number of people and convert them into customers for your business. And local SEO does this more effectively than any other kind of advertising – because you’re reaching the people who are most likely going to use your business – the people closest to you.
Local SEO allows customers to find you easier when they’re on their mobile phones
Local SEO doesn’t limit itself to just desktop and laptop computers, but mobile phones too. Not only are all of the same local SEO tools used by the same search engines on a mobile browser, but many, many apps are now available that are tailored to local businesses. A person logs into the app and enters their search terms, which will include the category they’re looking for (“mortgage brokers”) along with a location (“New York City”) and your business comes up. These apps are dedicated to local SEO, and that alone should tell you just how important it is!
Local SEO gives you a better return on your investment
We all know that you can spend hundreds on newspaper advertisements, more than that for radio ads, and thousands upon thousands if you want to have a TV commercial. All that money, and you have no idea whether or not it’s actually going to get to your target audience or be successful! That’s a lot of wasted money, money that your business probably can’t afford. With local SEO though, it costs you next to nothing to utilize a few local SEO strategies, even if you hire someone to do it for you. You spend less money to reach your target audience – it just makes good business sense.
Much of local SEO is free
To go along with getting a better return on your investment, a lot of local SEO is also free. Google Places currently doesn’t charge anything to be listed in their service; and inserting local keywords isn’t going to cost you anything more than the time it takes to think about them. And that won’t be much, because you already know what your business is, and where it’s located. However, as local SEO becomes more popular and more used, these services are likely to start charging for their services.
70% of local customers trust online business reviews
Online business is big and if there’s only one thing that’s bigger than it, it’s online business reviews. The concept is simple, really. A customer uses your business, completes a write-up talking about their interaction with your company, whether it was good or bad, and whether or not they would use you again. When potential customers are searching for your business or in the category of your business that review will be one of the first things they see. And if that review is good, it means that more customers will see it and be inclined to use you when they need your product or services.
Local SEO is Greener than Many forms of Advertising
Because there are no flyers or pamphlets to print out, and no newspaper ads to run, local SEO is much kinder to the environment. Think about it. Entering a few keywords into a blog or leaving comments on the blogs of others wastes very few resources. Local SEO is quite simply a much greener option and much more friendly to the environment. And even if that’s not a big concern to you, it will be to your customers. Going green and trying to reduce, reuse and recycle is no longer just a hot trend – it’s a lifestyle that millions have adopted. And many consumers now take environmental awareness into great consideration when trying to choose which businesses they deal with.