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The advantages of Mobile Marketing:
  • Be able to reach a highly targeted audience using a direct marketing communication.
  • Perceived to be “friendlier” or “familiar” type of marketing, and even better if it leads to a two way communication type of marketing.
  • Costs are lower based on how easy it is to integrate and the direct target market reached.
  • Mobile marketing gets and an average of five times more effective response rate.
  • Ability to reach people at the right time.