The advantages of Mobile Marketing:
- Be able to reach a highly targeted audience using a direct marketing communication.
- Perceived to be “friendlier” or “familiar” type of marketing, and even better if it leads to a two way communication type of marketing.
- Costs are lower based on how easy it is to integrate and the direct target market reached.
- Mobile marketing gets and an average of five times more effective response rate.
- Ability to reach people at the right time.