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  • Maximize us of your page cover image – there is a 20% test limit policy on cover photos. You should include the following on your cover image: web address, call to action/special offer, featured product, upcoming event.
  • Use tab apps to increase page features. Contest can: drive traffic, increase ‘likes’, extend audience reach to friends of current fans, boost engagement and activity, generate buzz and viral sharing.
  • Clear and concise tab images. Use simple fonts, keep the text call-out short and simple and limit it to a few words.
  • Use the Page Short Description. Outline a concise statement about your business and list you website URL.
  • Review your Category. Especially if you’re a local business.
  • Optimize the ‘about’ section for graph search. Review and complete the remainder of the About area, which has subsections like Company Overview, Description, General information and Mission.
  • Customize Your Facebook Page URL
  • Activate Replies to Comments. This treaded comments feature allows for more specific and richer interaction around a comment.
  • Update Admins and Roles.
  • Check your notification settings. You want to make sure you are aware when a visitor comments or messages you.
  • Review your content posting type, time and frequency.
  • Evaluate your responses. How are you responding and engaging to comments others make?

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July 2018, Google changed their algorithm to require websites to load quickly, those that don’t load quickly will loose their spots in the SEO rankings.